During milan design week 2019, NIKE partnered with visionary designer heron preston as part of its ongoing celebration of air innovation for a special collaboration Adidas Superstar Donna
inspired by two iconic air max designs. held at antonioli navigli, the event hosted the exclusive worldwide pre-launch of nike air max 720/95 heron preston by you, giving access to a few in advance to customize the product. with it, the giant sports brand also announced that nike by you will undergo a transformation — out with the old (the traditional NIKE iD experience) and in with the new, a Nike Air Max 2016 Donna
refreshed builder designed to give personalization a more fluid feel.
Designboom attended the special pop-up, customization experience and workshop with heron preston himself and had the chance to design a signature nike heron preston air max silhouette ignited by the brand new air max 720 and historic air max 95.
Inspired by the concept of air everywhere and in order to make a big air statement, the nike air max 720/95 heron preston by Nike Air Max 90 Damen
you highlights the air-sole and features an air-wrapped upper that delivers a unique expression of style and utility. the design itself seems to convey the idea of the whole shoe being an air bubble and how can air take different shapes and forms.
For the customizable experience, preston created a wide palette of options that enabled consumers to reimagine the eccentric design through bold pops Nike Air Max 95 Dame
of color, graphic treatments, brand, and for the Nike Internationalist Femme
first time ever, choosing between an air max 95 or air max 720 sole. the event kicked-off with the shoeboxes where visitors got hands on laces and materials, leading them to the digital experience that showcased a virtual version of the shoe which will be constructed and delivered. with it, they were able to push boundaries and explore different possibilities.
For NIKE, launching this new Adidas Nmd Dames
customizable initiative with heron preston feels like a natural fit. the designer, a former NIKE employee, has used his collaborative platform as a springboard for fresh conversation about the breadth of nike design — sunglasses and a new footwear silhouette, to date. with the nike air max 720/95 heron preston by you, preston’s historic love for the air max 95 (it was the first air max he owned) matches up with an excitement for the air max Nike Epic React Flyknit Dames
720 that is bolstered by engaging in something preston himself is personally hyped on: customization.
The new sneaker was first revealed by Nike last September as the successor of the Nike Air Max 270. Its design is similar to the Air Max Plus with high platforms that are visible both horizontally and vertically.
The Air Max 720 continues to cast a long shadow over the sneakersphere, Nike Air Max 2017 Femme
Nike’s ultimate Air unit already met with a range of colourways to kick start 2019.
Rocking a cellular design inspired by some of the globe’s natural wonders, the latest 720 silhouette implements a ‘Pink Rise’ and ‘Laser Fuchsia’ combination for the women’s-only drop in April.