During milan design week 2019, NIKE partnered with visionary designer heron preston as Nike Benassi Dames
part of its ongoing celebration of air innovation for a special collaboration inspired by two iconic air max designs. held at antonioli navigli, the event hosted the exclusive worldwide pre-launch of nike air max 720/95 heron preston by you, giving access to a few in advance to customize the product. with it, the giant sports brand also announced that nike by you will undergo a transformation — out with the old Adidas ZX Flux Mens
(the traditional NIKE iD experience) and in with the new, a refreshed builder designed to give personalization a more fluid feel.
Designboom attended the special pop-up, customization experience and workshop with heron preston himself and had the chance to design a signature nike heron preston air max silhouette ignited by the brand new air max 720 and historic air max 95.
Inspired by the concept of air everywhere and in Nike Air Zoom Pegasus 35 Dames
order to make a big air statement, the nike air max 720/95 heron preston by you highlights the air-sole and features an air-wrapped upper that delivers a unique expression of style and utility. the design itself seems to convey the idea of the whole shoe being an air bubble and how can air take different shapes and forms.
For the customizable experience, preston created a wide palette of options that enabled consumers Adidas Stan Smith Dámské
to reimagine Asics Gel Lyte 3 Femme
the eccentric design through bold pops of color, graphic treatments, brand, and for the first time ever, choosing between an air max 95 or air max 720 sole. the event kicked-off with the shoeboxes where visitors got hands on laces and materials, leading them to the digital experience that showcased a virtual version of the shoe which will be constructed and delivered. with it, they were able to push boundaries Nike Air Pegasus 83 Damen
and explore different possibilities.
For NIKE, launching this new customizable initiative with heron preston feels like a natural fit. the designer, a former NIKE employee, has used his collaborative platform as a springboard for fresh conversation about the breadth of nike design — sunglasses and a new footwear silhouette, to date. with the nike air max 720/95 heron preston by you, preston’s historic love for the air max Nike Air Vapormax Femme
95 (it was the first air max he owned) matches up with an excitement for the air max 720 that is bolstered by engaging in something preston himself is personally hyped on: customization.
The new sneaker was first revealed by Nike last September as the successor of the Nike Air Max 270. Its design is similar to the Air Max Plus with high platforms that are visible both horizontally and vertically.
The Air Max Nike Air Max 95 Dámské
720 continues to cast a long shadow over the sneakersphere, Nike’s ultimate Air unit already met with a range of colourways to kick start 2019.
Rocking a cellular design inspired by some of the globe’s natural wonders, the latest 720 silhouette implements a ‘Pink Rise’ and ‘Laser Fuchsia’ combination for the women’s-only drop in April.