At Concept 21 consumer trends are our passion. Our Nike Cortez Donna
goal is to bring the latest technology and the brightest ideas into our consulting services.
Our annual Trend Reports is a 60+ page document that communicates emerging trends that we think are most impactful in shaping our future. Today’s post comes from Adidas Zx 850 Womens
an excerpt of our 2016 Trend Report, which highlights an exciting shift that we see emerging in multiple industries: Producing products locally.
The Enlightened Consumer
Today more than ever, consumers want to make a difference in the world, and are doing so by selectively consuming products that reflect their personal values. This new consumer is more socially and environmentally conscious. Meaning they carefully consider the impact that products have on the world.
Local production can address these consumer concerns by reducing industrial waste and bolstering local economy by Nike Air Max 270 Womens
creating new jobs. Gone will be the days of of complex supply chains that waste resources, by shipping goods around the world. Instead, local production will service the needs of the local consumer directly.
Innovations in technology are allowing local Nike Free 5.0 Damen
manufacturing to be more feasible than ever. Future production and manufacturing facilities that utilize additive manufacturing (3D printing) techniques and automation will become smaller and function more like a bakery for products. These small regional Nike Air Max Command Womens
production facilities will deliver just-in-time inventory and uniquely service their customers needs.
2 Examples That We Love:
The use of rapid assembly and automation allows a tech company like Yo Shirt to provide a customer experience never thought possible in the apparel industry. Customers design custom shirts though the mobile app and receive the shirt within a week. To do this, Yo-shirt uses the latest in fabric printing and automation as well as a skilled local workforce in their Los Angeles-based facility.